Wednesday March 13th
Today at when I got to Cheryl’s I met with employees at the Cheryl’s store which is in the corporate office. We talked about when they will be redoing their next floor set, because that is one of my learning goals. Some things I shared with them about my goals was learning how you decide what goes in the front of the store and what is in the back of the store, feature tables etc. I also was curious to learn about the design part and how to make the floor set look perfect for customers to want to buy. I will be learning more about this next week when I meet with the Store Director. After that I met with Katie who is a graphic designer at Cheryl’s. Katie was finding inspiration and research for some new ideas they have for Holiday 2019. Things Katie shared with me was how she gets inspiration, she usually creates several ideas and narrows them down. She also looks at competitors to see what they're doing and try to make it better. On Wednesdays in the Cheryl’s store they have "Story Time", kids come in and get to do puzzles, crafts, play with toys and listen to books. Story time is a great way for a community outreach event that goes on every Wednesday from 11-12 only at the flag ship store in Westerville. It gets customers in the doors and there is always a special deal for cookies that the parents can purchase afterwards. The idea is that it brings people through the doors and generate sales. It also introduces the young kids to Cheryl's at an early age and they will be future customers as they get older. Kelly who is an employee at Cheryl’s reads to the kids at this event. It was interesting to see a cookie store to do something different and engaging. This event is advertised in mom blogs across the city.
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April 2019
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