Monday March 25th Today I was at Cheryl’s from 8 to 5 because I was on Spring Break so I was able to work a full day. My main focus today was to work on achieving my goal number three. This goal was to learn and help work on a catalog layout, which identifies which items from the assortment plan that will be featured on each specific page in the catalog. Today I was able to help work on the Holiday 2019 catalog layout. We started by making sure we had a sample represented of each item that will be sold during the Holiday campaign. Some items were pulled from the sample room, some were sent in from venders and others we “mocked up”. The Holiday catalog will be 44 pages, I was taught to look at the entire book and chunk it up by collection (Traditional, Metallic, Snowman, Santa etc). We first identified how many pages are needed by collection, some collections are larger volume than others. We then placed five to six items per page. We made sure there was one “key” item on each page, and then surrounded it by other supporting items. All samples were placed on a rack by catalog page so that the team can visually see the pagination (pictures below). The next step is to turn this over to Marketing with photoshoot style direction. Another project they had me work on was pulling together design concepts for Easter and Spring 2020. They haven't developed that season yet so they had me start looking for design ideas for packaging, containers and new flavors to incorporate into the line for next year. They explained that it was important to competitive shop other retailers to see what's out there and stay a step ahead with innovation. Some online places I check out were Pottery Barn, Paper Source and William Sonoma. I was also able to taste test new flavor profiles for Fall/Halloween 2019. These are flavors that the test kitchen developed in partnership with merchandising. They include Frosted Marshmallow S’more, Brown Sugar Shortbread Pumpkin, Peanut Butter Oatmeal Chocolate Chip and new Chocolate Chip. These were really yummy but my favorites were the Frosted Marshmallow S'more and Brown Sugar Shortbread Pumpkin. One of the perks of mentoring here is getting to taste new flavors before they're for sale.
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AuthorAlly Speaks Archives
April 2019
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