October 2, 2018 Today when I got to Kreber I talked with Deanne about what my week would be like. Deanne also helped me with some of the questions for the “Company research-business” assignment for the class, she didn't know all the answers, so tomorrow i'll be meeting with Jim Kreber and he will help me finish the questions for that paper. Once I have those answers, I will be writing a summary about the company history. Today Deanne, had me go in my own meeting office so I could work independently and review several powerpoints. These powerpoints provided examples of what they show clients and how they get all their thoughts together. Deanne and I spend a lot of time reviewing power points that show all the information that is needed to present to clients, however today I got to sit in an office and read it myself so I could digest it more while she was getting some other work done. While I was doing that I took sometime to take notes so it would help me understand better. Some of my notes consisted of the push and pull factors of marketing. Push as in “promoting your products” and pushing them out to people (dealers > customers). The push aspect is establishing a loyal following to draw people to the products (dealers/products < consumers). After that I just asked Deanne a few questions because there were some slides I didn't quite understand. She is very helpful . Deanne and some of the other employees are working on a 3d video project for Club Car and today I got to shadow Deanne while she got everything organized because on Friday there was miscommunication throughout the team. Tomorrow I'll be sitting down with Melissa and she will go more in depth with what she does to take part in all the same work that I learned today. October 3, 2018 Today when I got to Kreber, Deanne and Melissa both had meetings to attend during the time I was mentoring so they set me up with photoshoot team. Kreber is doing a photoshoot all this week and into next week for the company Big Lots. Since one of my learning goals included a photoshoot, I was happy I was able to participate in this. As part of the photoshoot, I would help get all the props together to make the shot complete and also to make the picture look pleasing to the eye. Some of the items being photographed included bed sheets and bedding that Big Lots is going to be selling. A bed was made showing the sheet patterns and colors. Since there are multiple photoshoots going on at once in the facility, it is always important to the team to get their shots done as fast as they can. I was also able to observe the lighting needs on different sets and how everything is setup different for all photoshoots and unique to the clients needs. In addition, I met and had a brief meeting with Jim Kreber which is the owner of Kreber because it's a family owned business. Since I didn't know all of the answers to the Company Research Business paper and I couldn't find some answers when I was doing my research, I thought I would ask the Owner Jim Kreber. We sat down for 10 min and he just helped me understand the background of Kreber and how they have grown into what they are today, which was really helpful. Today when I was leaving Deanne walked me out and showed me their therapy dog. It is an employees dog and she brings in a few dogs just to make the atmosphere at Kreber happy. If someone is having a bad day it cheers people up a little. Tomorrow I plan to sit down with Melissa and learn more about the creative and messaging side of Kreber. October 4, 2018 Today when I got to Kreber I met with Deanne. I couldn't meet with Melissa like we originally wanted because she was out of the office and working from home today. Deanne had somethings she had to get done so I split my time by learning what she was doing and also spent some time on set. The photoshoots that were going on today was another Big Lots photoshoot. They were continuing on with the bedding/linens set. They brought in a live cat to use in the shot. The cat was positioned on the bed. The cat was a big white fluffy cat and it was doing a good job being attentive for the camera. An employee brought in the cat for the shoot. This was fun to see. Afterwards, when I was sitting with Deanne she had to finish up some of her work which consisted of the budgeting aspect of a campaign. She shared with me a spreadsheet that listed the amount of hours and cost associated with each task for the campaign. This rolled up to a total spend for the project. This was for Club Car www.clubcar.com/us/en/home.html, which is one of her biggest projects. Club Car is a golf cart company. See attached link. It was interesting to me to see the amount of detail that goes into all aspects involving a client.
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AuthorAlly Speaks Archives
January 2019
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